Eight posts a month, written and scheduled
Two a week, on up to two platforms you already use, usually Facebook and Instagram. I write them from what is actually happening at your place: the specials board, the new arrival, the storm closure.
Marketing
Most marketing is a guess.
$750 a month: posts written and scheduled, ads run on Google and Facebook, your Google listing kept straight, and, the part nobody else at this price offers, a real split test running on your own website, month after month. Two versions, your actual visitors, an answer at the end.
Before anything else
The $750 is our fee. What you spend on ads is yours.
Advertising money goes straight from your card to Google, to Meta or to Yelp. It never passes through our account, we take no percentage of it, and we never mark it up. You set the daily budget and you can stop it yourself without asking us. If somebody quotes one monthly figure covering both their work and your advertising, ask which part is which.
The part that is not a guess
How a split test on your own site works
One
We pick something worth arguing about
The headline on your home page. Whether the button says book a table or see the menu. Whether the phone number sits at the top on a phone. Small, specific, and something you have an opinion about.
Two
Both versions go live at once
Your site serves the original and the alternative side by side. Visitors are split between them without knowing it, without a flicker and without an extra second of loading. Nothing about the site feels experimental to the person using it.
Three
Your own traffic settles it
Not my taste, not a case study about a business in another state. The platform counts what people actually did, and keeps counting until the gap between the two versions is wide enough to be unlikely to be chance.
Four
The loser comes down and we go again
The winner stays up, the other is switched off, and I tell you plainly what happened, including the common outcome where it made no measurable difference, which means the thing you worried about was never the problem.
Counted, not vague
What $750 a month buys, in numbers
Up to three campaigns built and run
Google, Facebook and Instagram, or Yelp, up to three at any one time. I write the copy, make the creative from your own photographs, set the audiences and the geography, and check them weekly. Switching a loser off quickly is most of the skill.
Your Google listing, actively managed
Four profile posts a month, photographs kept current, hours corrected before the holiday rather than after it, and a written reply drafted for every review, good and bad, for you to approve.
One split test live at all times
A new question each month, left running until your traffic has actually answered it. If your site is quiet a test simply takes longer, and I will say so rather than declare a winner off forty visits and a hunch.
One half hour a month, on the phone
What the test said, what the ads cost and what came back, and one recommendation for the month ahead, sometimes that recommendation is to spend less. A conversation with the person who did the work, not a dashboard link.
It runs on top of the care plan
An addition to the $199 care plan rather than a replacement for it, because advertising into a website nobody maintains is pouring money through a hole. Both together is one arrangement, cancelled the same way.
- PRICE
- $750 PER MONTH
- FIRST CALL
- THIRTY MINUTES, FREE
- RUNS ON TOP OF
- THE CARE PLAN, $199 PER MONTH
- AD SPEND
- NOT INCLUDED, YOURS, PAID DIRECT
- SOCIAL POSTS
- 8 A MONTH
- AD CAMPAIGNS
- UP TO 3 AT ONCE
- SPLIT TESTS
- ONE LIVE, ALWAYS
- CONTRACT
- NONE, CANCEL ANYTIME
The other half of the answer
What this is not, so nobody is disappointed in March
It is not a ranking promise
Nobody can sell you a position in a search result, and the ones who imply otherwise are charging for a place you would have reached anyway. What I can do is keep your listing current, your pages fast and clearly written, and your advertising honest about what it costs.
It is not unlimited, and it is not every channel
The numbers on this page are the numbers: ask for twenty posts in a big month and you get a price for the extra first. No dance videos, no influencer outreach, no podcast. What I will not do is agree to a vague amount now and start rationing it in month four.
It is not for a business with nothing to say
Eight posts a month need eight true things a month, and I get those from you being briefly reachable. If nothing at your place changes from month to month, the honest advice is a good Google listing and the care plan.
Questions about the marketing side.
Does the $750 include my advertising budget?
No. It is my fee for the work. Your advertising budget is separate, you set it, and it goes straight from your card to Google, Meta or Yelp. I never handle it and I never take a percentage of it. Plenty of small local campaigns do useful work on a modest daily budget, and I would rather start you low and let the numbers argue for more.
Can I take this without the care plan?
No, and the reason is not an upsell. The testing runs on the platform your site is hosted on, and the ads point at pages I need to be able to change the same afternoon. Advertising into a neglected website is the most expensive possible way to discover that it is neglected.
What if a test says my idea was wrong?
Then you found out for the price of a month, which is the point of testing. Being wrong in public with real visitors costs far less than being right in a meeting and learning otherwise eighteen months later. Just as often neither version matters, which moves the argument somewhere it can do more good.
Who owns the ad accounts and the listing?
You do, all of them, in your own name, and I am given access rather than ownership. If you stop the plan nothing switches off: you keep the accounts, the spending history, the audiences and the profile. Same rule as the domain, for the same reason.
Is the founding rate real here too?
Yes. $500 a month for the first ten Coast businesses that take it, then $750 like everybody else. Same work, same numbers as the ones on this page. You are betting on a business in its first year, and that is what the difference is for.
Get started
Want to stop guessing about your own website?
Half an hour on the phone, and we will say honestly whether your site has enough traffic yet for the testing to be worth your money. If it does not, we will tell you what to do first.