Fixed before we start
The scope and the number are agreed in writing. We do not bill by the hour and you do not get a surprise invoice.
Pricing
Three prices on the page.Everything else gets a real quote.
Where the job is the same every time, the number is right here and you should not have to ask for it. Where it depends on what we find, someone else's code, an accessibility audit, an application nobody has built yet, a printed number is a guess dressed up as a promise. Those get quoted, and looking costs nothing.
What it costs
Three ways to get a site, one of them quoted
No contract on the monthly plans, stop any month and the site, the domain and the content go with you.
One-time · Three pages
Starter Site
$400
flat, one time
- Three pages, drafted from one thirty-minute call
- One of our designs, set in your colours and photographs
- Drawn at phone width first, then allowed to grow
- Google Business Profile set up and pointed here
- A written title and description for every page
- Domain and content in your name from day one
One-time · Designed for you
Five-Page Site
$999
flat, one time
- Five pages, drafted from one thirty-minute call
- A design drawn for your business, not a template
- Your own photographs, cropped and compressed
- Google Business Profile set up and pointed here
- A written title and description for every page
- Live inside a week, with a page of plain notes
Quoted · Bigger builds
Custom Development
Quoted
scoped and fixed before any work starts
- Booking systems, portals, and the back end that runs your day
- A free read of what you have before anything is quoted
- Fixed price once we have seen the actual problem
- Built in stages, so you see it working as it goes
- You own the code, and it leaves with you
- Insurance certificates, W-9s and security questionnaires handled
Two monthly plans, no contract on either
Monthly
The Care Plan
$199
per month, cancel anytime
- Hosting, certificate, security and daily backups
- Unlimited content edits. You email, it is done
- A person on the end of it, not a ticket queue
- Monthly half hour on what the numbers say
- Site health and search reporting
- Leave whenever: the site, domain and content go with you
Monthly · Add-on to the care plan
The Growth Plan
$750
per month, on top of the care plan, ad spend separate
- Runs on top of the care plan, never instead of it
- Eight social posts a month, written and scheduled
- Up to three ad campaigns, checked every week
- Google profile posts, photos and review replies
- One split test running at all times
- A monthly report in plain English, and a call if you want one
Quoted, not guessed
Tell us what you needFour things we will not put a number on. Custom applications, development work, accessibility audits and rescues all depend on something nobody has seen yet, your code, your templates, what a vendor left behind. Anyone printing a price for those is printing a starting bid. We look first, free, then quote a fixed number.
The rules
Four things that are always true
Looking is free
The call, and the assessment of whatever you already have, cost nothing and are yours to keep whether or not you hire us.
Large builds are staged
Broken into stages, each with its own number and something working at the end. You never commit the whole budget on faith.
Scope changes get quoted
If you want something new mid-build you get a number for it first. It does not quietly appear on the bill.
Fair questions.
How much should a small business website cost?
Ours is $999 to build and $199 a month to look after, and that is the whole of it. Agencies quoting $8,000 for the same five pages are charging you for an office, a sales team and project managers who bill for sending email.
Why is some of it quoted instead of priced?
Because a number for work on a system nobody has opened yet would be a guess. Two rescues that look identical from the outside can be a two-hour job and a two-week job. We look first, free, and then give you a fixed figure.
What is not included?
Your advertising budget, which you pay direct and we never mark up. Stock photography if you want it. Anything that turns the site into an application, logins, bookings, inventory, which is a different service and quoted separately.
Is the rescue price really open-ended?
It is not open-ended, it is unquoted until we have looked. Plenty are small. The reason no number sits here is that a headline figure would scare off the people whose job is an afternoon, and if yours is an afternoon, you will be told so.
Is there anything cheaper?
Not from us, and be careful what is. A cheaper site is usually a template you cannot edit, hosting you do not control, or a developer who disappears. All three cost more later than the difference saves now.
Does the $750 marketing price include my advertising?
No, and nobody honest would bundle them. Ad spend goes straight from your card to Google or Meta. We never touch it, never take a percentage and never mark it up. You set the budget and you can stop it yourself.
What does $199 a month actually buy?
Hosting, the domain and certificate, security updates, daily off-site backups, uptime monitoring, unlimited content edits done by us, and a person who answers. No contract, stop any month and the site is still yours.
The other half of it
See the workA flat price is only worth something if the work is. Northeastern University's entire public web portfolio of 100+ campus and marketing sites, AudioEye, Claire's and Stew Leonard's, with the screenshots, my own career, not a client list.
Custom work
When what you need is not on a price list
Changing a site you already have
A page that will not do what you want, a form that loses enquiries, a checkout nobody finishes. We work on the site you own rather than quoting you a replacement for it.
Work on an existing app
Someone built it, then left, or it never quite got finished. We read the code first and tell you honestly what it would take, including when the answer is that it is not worth it.
Larger website builds
Many pages, several audiences, staff who all need to publish without breaking anything. Governed sites with real content operations behind them, the kind universities and national retailers run.
Custom back ends and systems
Databases, logins, bookings, inventory, reporting, and the connections between the systems you already pay for. Software that happens to live in a browser.
How it is priced
All of it is quoted, because a number for work nobody has looked at yet is a guess. Looking costs nothing, and you get a fixed figure for a defined scope before anything starts.
What you end up owning
A fixed price agreed in writing before the work, and the code and accounts in your name at the end of it. Scope changes get their own number rather than appearing on the bill.
The fastest way to a number
Thirty minutes, no charge.
Tell us what the thing needs to do. You will leave the call knowing what it costs and how long it takes, whether or not you hire us.